First series · weekly
Sustainability Is Not Green
الاستدامة ليست خضراء
A weekly series. Each part moves from an idea, to a historical example, to a contemporary one, and ends on an open question.
Experience Designer & Architect
I don't start with shapes. I start with the people who'll use them.
Your event, your place, your restaurant: designed as one experience, with a purpose for every visitor.
From the Journal
Part 7 of 9 · 11 Nov 2026
Part 6 of 9 · 4 Nov 2026
Part 5 of 9 · 28 Oct 2026
Part 4 of 9 · 21 Oct 2026
Part 3 of 9 · 14 Oct 2026
Part 2 of 9 · 7 Oct 2026
Part 1 of 9 · 30 Sep 2026
How I work
Most events and spaces repeat what everyone else does. I start from your people: who they are, what they expect, and what you want them to remember. Then I design the whole journey around it.
Who they are, what they expect, what should stay with them.
Often not the one written in the brief.
Concept, theme, journey and every detail that carries it.
Places that last
There's no standard for a community, a family or a team. I study who will use a space, then design the space and how it works.
Tell me about your project and let's shape it together.
Selected work
A community hub in Khartoum, built from earth, ferrocement and local craft. Graduation project, 2021.
View projectA café that settles into its hill in Al Qasim instead of standing on top of it.
View projectA Riyadh workplace that trades sterile neutrality for warmth and greenery.
View projectA place to unwind with a manicure bar at its heart: one long bar made for conversation and speed, practical yet fancy. Designed with the team at KBA Studio.
View projectA dark, cinematic dining room in Al Qasim, lit in pools of warm light and bursts of red.
View projectHomes for extended families in Bahri, with six levels of privacy from street to bedroom.
View projectA former airport in central Khartoum turned into a park for the whole city.
View projectWhat I can do for you
From first concept to design development, grounded in climate and local materials.
Space planning, material palettes and 3D visualisation for homes, cafés and workplaces.
Parks, public spaces and site planning built around how people gather.
Revit models and drawings to ISO 19650 information standards.
Moments that happen
Most events repeat what everyone else does. I design one concept people can feel, from the arrival gate to the last impression.
Tell me about your project and let's shape it together.
Selected work
A pavilion at the hunting exhibition, designed as a walk through the reserve's wildlife.
View projectThe full journey: arrival gate, walkway, hall, stage and hospitality.
View projectA contemporary Najdi celebration, woven with the Year of Handicrafts.
View projectEnergy from nature, and a ministry turning to clean power.
View projectWhat I can do for you
One idea, a theme and a mood board that tie the whole event together.
Exhibition spaces that visitors walk through, not past.
Gates, walkways, halls and stages designed as one journey.
Renders and walkthroughs that let you see the event before it's built.
Let's work together
A few quick questions. Your answers open as a ready message on WhatsApp or email, and I'll reply from there.
Journal
The thinking behind the projects, written as it happens.
First series · weekly
الاستدامة ليست خضراء
A weekly series. Each part moves from an idea, to a historical example, to a contemporary one, and ends on an open question.
Part 7 of 9 · 11 Nov 2026
Part 6 of 9 · 4 Nov 2026
Part 5 of 9 · 28 Oct 2026
Part 4 of 9 · 21 Oct 2026
Part 3 of 9 · 14 Oct 2026
Part 2 of 9 · 7 Oct 2026
Part 1 of 9 · 30 Sep 2026